And how to solve it

Automating your business with AI is not only possible, it’s getting crazy good.

But If you work in a business that uses AI, ChatGPT can be a trap as well.

Here are 2 ways AI is hurting your business and how to solve it.

1. AI can kill your reputation as a business

Sure, creating content on autopilot is a marketing dream come true.

But bad social media or blog posts makes you look lazy and kills your reputation.

Mindlessly pumping AI content in a marketing campaign is a bad idea.

Relying solely on AI to write content will result in generic content at best.

By the way I’m Jan I create no-code automations for businesses that want implement AI efficiently,

I build content automations all the time, but I often see businesses use AI in a problematic way, that I want to share with you.

2. ChatGPT isn't going to make you an expert

Copying a text from ChatGPT that looks impressive, isn’t the same as having great insight.

A lot of specialized knowledge, let’s say: coaching senior executives, will be very hard for an LLM to write something truly insightful about.

LLMs have no clear distinction between “general” and “specific” knowledge.

So if you want to use AI to create content that speaks to a highly specialized niche, don’t just use an AI chatbot.

The secret sauce: AI Assistants.

My job is to build AI automations, but unlike a lot of marketing automation advice advocates, I don’t endorse pumping out content mindlessly.

In the end, marketing is about people and figuring out how you can serve them, about creating trust and demonstrating expertise.

You can trick people perhaps, but in the end you likely get behind if you outsource your expertise too much.

When you use AI as a tool, is when it’s truly powerful.

But you, the business, entrepreneur, the expert, still need to be in the loop.

The big difference with AI Assistants is they can be trained on your own body of work, however specific it is.

A tool like OpenAI’s assistants allows you to access different PDF’s dynamically, based on what you are writing about.

It’s basically giving AI guardrails to stop it from writing generic nonsense that will make you look bad.

And focus on a highly specific knowledge, that you provide, instead.

Combine that with database tools like Airtable, where you can create a custom front-end, that can perform custom actions, for your specific use case, to make the interaction with AI seamless.

This allows you to create content at scale, but don’t sacrifice on quality and ultimately: your reputation

If you want to see examples of AI automations, check out my channel for more.